Aunchalee took over the reigns of her family business in 2002, determined to improve the selection of bridal wear available in the Thai market. A joint venture with a French label led to the establishment of Aunchalee Couture, and in 2009, Aunchalee Boutique opened the doors to its very first boutique. Soon, the team grew to include Aunchalee’s younger sister, Christine.

This website was published on 17 Feb 2021